Today it’s been tipped that the HTC marketing team
have decided to strip away all the extra nonsense from the name of
their next hero device, calling it simply “HTC One.” This naming scheme
would have the device take on a brand new level of “hero” mode with a
similar strategy to that of Apple when they decided to call the iPad 3
“the New iPad”, with each subsequent iPad simply retaining that one top
name. This tip surrounds the device known as the HTC M7, a smartphone that’s been leaked several times before today by several sources including the CEO of HTC himself.
With the source of this bit of information being @evleaks,
a notoriously accurate leaker of details for quite some time now, we’re
inclined to believe it. Now we have only to figure out what HTC plans
on doing with the other two (or so) devices it may or may not be
releasing in the imminent future. This naming scheme doesn’t leave a lot
of room for errors, that much should be clear right out of the box.
This HTC M7 or “HTC One” device will keep with HTC’s strategy revealed approximately one year ago
when they first introduced the HTC One line to the world at Mobile
World Congress. This year it would seem that they’ve separated
themselves from the big MWC 2013
conglomeration of releases with an event set for the 17th of this month
– better separate than lost in the fray. With the HTC One, the company
will push their hero strategy to the limit with an all-in sort of
attitude and a collection of features that make for a singular “this is
the one you want” sort of presentation.
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